Diane von Furstenberg

Teaches Building a Fashion Brand

Masterclass is $20/month (billed annually)

In her 20s, Diane Von Furstenberg convinced a textile factory owner in Italy to let her produce her first designs. With those samples, she flew to New York City to build one of the world’s most iconic and enduring fashion brands. In her first online fashion design class, Diane teaches you how to build a brand. You’ll learn how to create a visual identity, build loyalty, stay true to your vision, and launch your product.

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Browse Lesson Plan
1. Introduction

Meet your new instructor: fashion icon and branding genius Diane von Furstenberg. Diane explains the goals of her MasterClass and the importance of acting with intention in your life.

2. Discovering the Industry

Why do you want to be a designer? Diane challenges you to answer this question and gives advice on how to establish a foothold in the fashion industry.

3. Developing Your Product - Part 1

Learn how to find inspiration for your designs. Art, nature, and color can all play a part in how your brand differentiates itself in the marketplace.

4. Developing Your Product - Part 2

Learn how to position your product and brand within the market. Learn why your product needs to “stand” for something, and why your own perspective as a consumer is critical.

5. Product and Market Research

Diane explains the importance of market research, how to identify gaps in product offerings, and ways to measure up your competition.

6. Building Your Brand DNA

From logos and names to building your brand portfolio, Diane breaks down how to craft your brand DNA.

7. Bronzer and Blush

These are Bobbi’s favorite products because they can make you look great when you’re not feeling your best. Bobbi applies bronzer and blush to three models and discusses the tools, techniques, and products used.

8. Connecting With Your Consumer

Learn how to identify your consumers and build relationships with them. Brand loyalty depends on how deeply your consumer values your brand.

What's in every MasterClass subscription?

All 85+ classes and categories
PDF workbooks for every class
Audio-only lessons
Watch on your desktop, phone, or TV
Download and watch offline
New classes added every month

Frequently asked questions

General
What is MasterClass?

MasterClass is the streaming platform that makes it possible for anyone to watch or listen to hundreds of video lessons taught by 85+ of the world’s best.
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Whether it be in business and leadership, photography, cooking, writing, acting, music, sports and more, MasterClass delivers a world class online learning experience. Video lessons are available anytime, anywhere on your smartphone, personal computer, Apple TV and FireTV streaming media players.

What is included in a MasterClass membership?

Membership includes access to an incredible catalog of 85+ classes taught by the world’s best on cooking, leadership, photography, writing and more.
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Each class includes around 20 video lessons that are 10 minutes long on average, along with an in-depth workbook. You also get access to our smartphone and TV apps, offline lessons, our member’s only newsletter, and our dynamic community of members around the world.

Where can I watch?

With MasterClass, you can learn and be inspired anytime, anywhere, including your smartphone, personal computer, Apple TV, Amazon Fire TV, and Roku streaming media players. You can even download your favorite lessons and watch on the plane or listen during your commute in audio-only mode.*
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*Downloads only on iOS and not available for all classes. Audio mode is not available for all classes.

Which classes are right for me?

MasterClass offers 85+ classes across a variety of categories, including business and leadership, photography, cooking, writing, acting, music, sports and more. Every class has been designed to be accessible for people with little to no experience and advanced students alike. With new classes launching regulary, you can learn practical skills, ignite new passions, and get everyday wisdom.
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Check out our catalog and watch a few class trailers!

Pricing & Payment
How much does MasterClass cost?

The annual membership is $200 and provides unlimited access to all classes and new classes as they launch. All MasterClass memberships include access to our mobile and TV apps, high-definition videos, and downloadable class workbooks.

How does the 30-day guarantee work?

Our goal is to make sure that you have the best learning experience possible. If MasterClass isn’t for you, then email us within 30 days of the date you purchase your subscription, and we’ll offer a full refund.

How do I cancel?

If you don’t want to continue, you can cancel your membership renewal through your account page. Follow the prompts to cancel on the Settings page, and your membership will not renew. Please note that there aren’t refunds for partially unused membership periods.
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If you have more questions, please contact us. We’re happy to help!

What is MasterClass?

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